A fictional ad for PulsePods is everywhere: “EVERYONE has them”, “40% OFF TODAY”, and “Don’t be the only one left out”. Your mission is to see what the ad is doing before deciding whether its claims are fair.
ACTIVE OBJECTIVEA fictional ad for PulsePods is everywhere: “EVERYONE has them”, “40% OFF TODAY”, and “Don’t be the only one left out”. Your mission is to see what the ad is doing before deciding whether its claims are fair.
WORLDMEDIA CITY
SEQUENCE01 / 08
REWARDGAME BREAK
BEFORE YOU START
Get set for this mission.
You can complete the essential lesson on this page. You do not need to print anything.
YOU NEED
Required: a device with this page open.
Optional: headphones for video or read-aloud.
Optional: pen + paper for rough working if that helps you think.
HOW TO DO IT
Read or listen to the Briefing + Learn.
Do the interactive mission.
Use the reading and maths/data evidence.
Make your decision and add the Project HQ step.
Play the weekly game if you want, then complete Check-in.
WORK YOUR WAY
Short bursts are fine. Use Learning Tools for easier reading, read-aloud, less on screen, stronger contrast, no-rush and quieter-screen options.
If a question feels hard, go back to the worked teaching, use the hint/feedback, and try one step at a time.
MISSION BRIEFING
A fictional ad for PulsePods is everywhere: “EVERYONE has them”, “40% OFF TODAY”, and “Don’t be the only one left out”. Your mission is to see what the ad is doing before deciding whether its claims are fair.
✓Identify audience, purpose and persuasive techniques in a multimodal ad.
✓Explain how repetition, hyperbole, rhetorical questions and emotive language influence attention.
✓Check whether a percentage discount matches the actual prices shown.
✓Redesign persuasion so it is clear, honest and respectful of the audience.
MISSION MEDIA · CrashCourse
Influence & Persuasion
Spot the persuasion techniques before you audit the fictional PulsePods campaign.
LONG-FORM SOURCE · You only need the section that supports this mission. Pause once you have the evidence or explanation you need.
Captions are controlled inside the YouTube player. If the embed is unavailable, use the YouTube link.
LEARN
PURPOSE → AUDIENCE → TECHNIQUE
Use INFLUENCE VISION: PURPOSE → AUDIENCE → TECHNIQUE → EVIDENCE → CHOICE. First ask what the message wants the audience to think, feel or do. Then identify the technique — for example repetition, social pressure, emotive language or a discount claim. Check which parts are evidence and which parts are designed mainly to influence attention. Persuasion is not automatically dishonest; ethical persuasion gives people enough accurate information and space to make their own choice.
Use INFLUENCE VISION: PURPOSE → AUDIENCE → TECHNIQUE → EVIDENCE → CHOICE. First ask what the message wants the audience to think, feel or do. Then identify the technique — for example repetition, social pressure, emotive language or a discount claim. Check which parts are evidence and which parts are designed mainly to influence attention. Persuasion is not automatically dishonest; ethical persuasion gives people enough accurate information and space to make their own choice.
LEARNING BUILD
Learn the tools.
This section makes the thinking visible before the main mission. The guided check gives immediate feedback; the independent attempt is your own reasoning.
01 · REFRESH · QUICK PREREQUISITE CHECK
Refresh: persuasive language is designed to influence an audience; evidence is information that can actually be checked.
“Don’t be the only one left out” is mainly…
Choose an answer to reactivate the idea you need for this week.
02 · TEACH · CORE IDEA
Use INFLUENCE VISION: PURPOSE → AUDIENCE → TECHNIQUE → EVIDENCE → CHOICE. First ask what the message wants the audience to think, feel or do. Then identify the technique — for example repetition, social pressure, emotive language or a discount claim. Check which parts are evidence and which parts are designed mainly to influence attention. Persuasion is not automatically dishonest; ethical persuasion gives people enough accurate information and space to make their own choice.
03 · TEACH · WHAT TO NOTICE
Identify audience, purpose and persuasive techniques in a multimodal ad.Explain how repetition, hyperbole, rhetorical questions and emotive language influence attention.
04 · TEACH · CONNECT THE SKILLS
Check whether a percentage discount matches the actual prices shown.Redesign persuasion so it is clear, honest and respectful of the audience.
05 · WORKED EXAMPLE
Worked example: “Was $120, now $72” can be checked. The reduction is $48, and 48 ÷ 120 × 100 = 40%, so the discount claim is accurate. “Everyone has them” cannot be verified from the information supplied and should not be presented as fact.
06 · WE DO · GUIDED PRACTICE
Which revision keeps persuasion but improves honesty?
Choose the strongest answer. You will get an explanation straight away.
07 · YOU TRY · INDEPENDENT PRACTICE
YOU TRY: Rewrite one line from the fictional PulsePods ad so it is still persuasive but accurate. Then name the intended audience and the technique you kept.
Write at least 15 words. This is about the learning, not personal information.
MISCONCEPTION
MISCONCEPTION: “Persuasion is always dishonest.” Persuasion becomes a problem when it misleads, hides important information or applies unfair pressure; accurate persuasive communication is possible.
HELP
HELP: Try “For [audience], this product offers ___. The checkable evidence is ___. I removed ___ because ___.”
STRETCH · OPTIONAL
STRETCH (optional): Create two versions of the same ethical message for different audiences. Explain which language or visual emphasis you would change and why.
INFLUENCE VISION
Spot what the ad is doing.
Tap the parts of the fictional PulsePods campaign that are trying to influence the audience, then repair the ad without making it boring.
FICTIONAL PRODUCTPULSEPODS40% OFF TODAY
REPAIR THE AD — choose at least two changes.
Inspect at least three influence features, then choose at least two repairs.
OPEN THE CAMPAIGN EVIDENCE
SOURCE 1
Price panel
The ad says “was $120, now $72”. Those numbers can be checked to see whether the 40% discount claim is accurate.
SOURCE 2
“Everyone has them”
No source or sales data is provided for the claim that everyone owns the product.
SOURCE 3
Sponsored creator clip
A creator demonstrates the headphones and the post includes a visible “paid partnership” label.
SOURCE 4
“Don’t be the only one left out”
This line uses social pressure and fear of missing out rather than evidence about product quality.
INVESTIGATE + ENGLISH · EVIDENCE CASE
The sale that feels urgent
A fictional company launches an advertisement for PulsePods. The ad repeats the phrase “40% OFF TODAY”, shows a creator wearing the product, and asks, “Why be the only one without them?” The creator post includes a paid-partnership label, but the main ad also says “everyone has them” without giving any evidence. The listed price falls from $120 to $72. Some parts of the campaign provide checkable information, while other parts rely on emotion, social pressure and exaggeration.
MAKE THE CALL
Would you publish the ad as written, publish it with changes, or reject it? Use at least two specific features of the ad and explain how they affect the audience.
BUILD YOUR CASE CONCLUSION1. Make the call. 2. Use at least two relevant pieces of evidence. 3. Explain one limitation or uncertainty. 4. Finish with what can responsibly be concluded.Strong structure: My judgement is… The strongest evidence is… However, we still do not know… Therefore…
CASE CONCLUSION: Write 120–170 words rewriting the PulsePods promotion as an ethical ad. Keep one persuasive technique, remove or repair one misleading or pressure-based technique, state the price accurately, and explain who the intended audience is.
0/120 words minimum for this writing mission.
CLAIMEVIDENCELIMITATIONCONCLUSION
MATHS + DATA LAB
Check the numbers.
HOW TO SUCCEEDRead the situation first. Estimate what a sensible answer should look like, choose an efficient calculation, then use the feedback to check your reasoning.For data questions, explain what the number shows — and what it does not prove.
PulsePods are advertised as “was $120, now $72”. What percentage discount is this?
Estimate first, then choose the answer.
MISSION 05 · MATHS + DATA LAB
DATA TRAINING
RATIO + RATE · YEAR 7 CORE
6 PROBLEMS
QUICK METHODRATIO + RATE
Find one part or one unit first, then scale up.
GUIDED · Q01–Q03Use the quick method, then check the explanation.
Q01
A 2:3 ratio has 10 in the first part. What is the second part?
2 parts become 10, so each part is 5. Three parts = 15.
Q02
180 km in 3 hours is what average speed?
Rate = distance ÷ time = 180 ÷ 3 = 60 km/h.
Q03
4 notebooks cost $12. Cost per notebook?
$12 ÷ 4 = $3 each.
INDEPENDENT · Q04
Scale 1:100 means 2 cm represents…
2 cm × 100 = 200 cm = 2 m.
INDEPENDENT · Q05
A recipe for 4 uses 300 g. For 8 people?
The number of people doubles, so the quantity doubles to 600 g.
INDEPENDENT · Q06
Which is the better unit rate?
$3 each is the lowest unit price.
OPTIONAL CHALLENGE · OPEN RESPONSE
Invent a ratio or unit-rate problem from everyday life and solve it.
0 words · optional
KEEP YOUR SKILLS SHARP
YOUR WEEKLY TRAINING
Four short sessions to spread across your week. Each has six problems and a reasoning mission. Allow about 10–15 minutes per session, and take longer when you need it.
Use paper for working. Enter numbers only; units are shown beside each answer. These are fictional practice scenarios.
0 / 24 correctSESSION 1 · NUMBER CHECK0 / 6
LEARN THE METHOD
Use brackets first, then powers, multiplication/division, and addition/subtraction. For fractions, use a common denominator.
WORKED EXAMPLE
18 + 4 × 3 = 18 + 12 = 30. But (18 + 4) × 3 = 66.
Use a hint
Multiply first: 6 × 3 = 18; add 17 to get 35.
Use a hint
Brackets first: 23 × 3 = 69.
Check the method after trying
6² = 36; subtract 3.
Check the method after trying
One quarter is 14; multiply by 3.
Check the method after trying
1/2 = 2/4, so 2/4 + 1/4 = 3/4 = 0.75.
Check the method after trying
(105 − 3) ÷ 6 = 17.
Compare your reasoning after trying
Multiplication is done before addition unless brackets change the order. For example, 2 + 3 × 4 = 14, but (2 + 3) × 4 = 20.
Your example may differ. Check your calculations and whether you explained why.
SESSION 2 · PERCENTAGE DETECTIVE0 / 6
LEARN THE METHOD
Percent means out of 100. Find a percentage of the whole by dividing by 100 and multiplying. For percentage increase, divide the increase by the original.
WORKED EXAMPLE
A count rises from 80 to 100: increase = 20; 20 ÷ 80 × 100 = 25%. The final count is 125% of the original.
Use a hint
25% = 1/4; 60 ÷ 4 = 15.
Use a hint
10% is 60; 5% is 30; add them.
%
Check the method after trying
60 ÷ 300 × 100 = 20%.
%
Check the method after trying
Increase 60 ÷ original 240 × 100 = 25%.
dollars
Check the method after trying
Discount = $30; subtract from $120.
people
Check the method after trying
Group counts: 60 + 120 = 180.
Compare your reasoning after trying
Starting at 100 gives 120, then 20% of 120 is 24. The final count is 96 because the second percentage uses a different whole.
Your example may differ. Check your calculations and whether you explained why.
SESSION 3 · BUDGET BUILDER0 / 6
LEARN THE METHOD
Revenue is money received. Profit = revenue − all costs; a negative result is a loss. For a fair price comparison, calculate cost per item. Use dollars and cents consistently.
WORKED EXAMPLE
Making 10 items costs $2.50 each plus a $5 fee: total cost $30. Selling them at $4 each brings $40 revenue and $10 profit.
dollars
Use a hint
Total price ÷ item count = 24 ÷ 8.
dollars
Use a hint
8 × 2.50 = 20.00.
dollars
Check the method after trying
Quantity × selling price = 152.
dollars
Check the method after trying
Revenue − costs = 12.
dollars
Check the method after trying
Revenue − costs = −8, an $8 loss.
dollars
Check the method after trying
Revenue 76 minus costs 55.5 = 20.5.
Compare your reasoning after trying
No. If you need 3 items, a $4 pack of 4 can suit the budget better than a $9 pack of 12, even though the larger pack is cheaper per item. Consider waste and total spending.
Your example may differ. Check your calculations and whether you explained why.
SESSION 4 · BUILD + MEASURE0 / 6
LEARN THE METHOD
Rectangle area = length × width; perimeter = 2 × (length + width). Triangle area = base × perpendicular height ÷ 2. Cuboid volume = length × width × height.
WORKED EXAMPLE
For an 8 m × 3 m rectangle: area = 24 m² and perimeter = 22 m. A 6 m × 4 m rectangle has the same area but perimeter 20 m.
m²
Use a hint
Length × width = 20 × 3.
m
Use a hint
2 × (20 + 3) = 46.
cm²
Check the method after trying
Base × height ÷ 2 = 40 × 3 ÷ 2.
cm³
Check the method after trying
Multiply the three dimensions.
°
Check the method after trying
180 − 43 − 62 = 75.
m²
Check the method after trying
Whole area 60 minus uncovered area 4.
Compare your reasoning after trying
For example 12 × 2 and 6 × 4 both have area 24 square units. Their perimeters are 28 and 20 units. Area and perimeter measure different things.
Your example may differ. Check your calculations and whether you explained why.
Answers and reasoning save on this device when browser storage is available.
PROJECT HQ · TERM 1
PROJECT HQ · PROJECT FILE 03
AUDIENCE — decide who the project is for.
Start something real. Build an idea, test it, improve it, and share it. Make your move.
The Reality Project runs across all nine weeks.
PROJECT HQ · PROJECT FILE 03
AUDIENCE
Make your move.
PROJECT JOURNEYWEEK 3 / 9AUDIENCE
Start something real. Build an idea, test it, improve it, and share it.
Decide what the audience needs before choosing how to persuade or explain.
THIS WEEKAUDIENCE
Complete only this project step today. Your saved work carries forward, so you do not need to finish the whole project at once.
A STRONG STEPSpecific · useful · achievable
Use evidence from this week's mission, name a real audience or purpose, and make the idea small enough to test and improve.
BEFORE YOU SAVE, CHECK:✓ I answered every field clearly✓ I used evidence or reasoning from this week✓ My next step is realistic
Complete each field with enough detail to carry this work into the next week. This step saves on this device as you type.
IDEA→RESEARCH→PLAN→BUILD→TEST→IMPROVE→PRESENT
Project sharing will be optional. A future upload system must keep private submission separate from public-showcase/marketing permission.
01BRIEF
02LEARN
03INVESTIGATE
05DECIDE
07PROJECT
08CHECK-IN