Ko wai au.
Meet founder Niva Gram, her whakapapa, unconventional education journey and the experiences that shaped the kaupapa behind Iconic Games.
Read My Story →About Iconic Games
Built here.
For here.
Games, learning and technology shaped by Aotearoa.
Iconic Games is a Māori-owned company creating digital games, interactive learning experiences and practical resources for learners, whānau, educators and organisations. The goal is simple: create more ways for people to engage, learn and build capability.
Where it began
The original idea looked very different.
Iconic Games began with an idea for a physical arcade in Taumarunui — a place where games, community, learning and experiences could come together under one roof.
Funding and practical barriers meant that version of the idea could not happen in the way it was first imagined. Instead of abandoning it, the idea changed shape.
The physical arcade became a much bigger question: what could be built digitally, from Aotearoa, that used the things games do well — curiosity, challenge, story, problem-solving, feedback and the desire to keep going — to create better learning experiences?
That question became the direction Iconic Games is following today.
Go deeper
The story and the vision.
What we're trying to build.
The long-term vision for Mīharo Kura, Mīharo Ahau, accessible learning, equity, learning through doing and where the technology could go next.
Explore Our Vision →We should not have to import every model of digital learning from somewhere else and then try to make Aotearoa fit inside it. We can build here, for here.
That does not mean building only for one kind of learner. It means beginning with the realities, cultures, communities and education context of this place — and creating experiences that welcome everyone.
Play · Learn · Grow
Still early. Already building.
Iconic Games is being developed in stages: create something useful, put it in front of real people, listen, improve it, and use what we learn to build the next thing better.