Meet Ace
The Iconic Games curator and guide
Not sure which game or box is right for you? Ace is here to help. Ask Ace is a guided recommendation tool — available right now in the bottom-right corner of every page. Tell Ace who you're buying for, what you're looking for, and she'll point you in the right direction.
How Ace helps you
Recommender
Ask Ace a few questions and she will recommend the right Iconic Games experience for you — Mīharo or a free learning resource.
Curator
Ace curates the Iconic Games range and helps you understand which product fits your occasion, whānau, and budget.
Guide
Ace guides you through the products, answers your questions, and helps you make a confident decision — no overwhelm.
Platform Voice
Ace is the brand in motion — the personality, tone, and energy of Iconic Games as we build and grow.
Where Ace is headed.
AI Recommendations
As Iconic Games grows, Ace will become a fully AI-powered recommendation engine — learning from what you love and suggesting the perfect game, box, or experience.
Discovery
Ace will help shape what gets featured across the Iconic Games platform — surfacing the right products at the right time for each person.
Community
Ace will connect with the Iconic Games community, highlight what players love, and build a culture of play and connection across Aotearoa.
Content
Ace will become the editorial voice of Iconic Games — curating gaming culture, product updates, and the behind-the-build journey.
This is the long-term vision. Right now, Ask Ace is an MVP guided flow — and we're building honestly, one step at a time.
Ready to find your perfect game?
Ask Ace is live right now. Click the button in the bottom-right corner to get started — or explore the Iconic Games range directly.